Guitars » 21 Amazing Fender Guitar Statistics

21 Amazing Fender Guitar Statistics

Fender are one of the most famous and leading brands in the world of guitars and music in general. As these Fender statistics will demonstrate, they dominate in the guitar industry and are a huge power when it comes to selling guitar gear.

Not only that but their history and heritage means they’ve had some of the most notable and important instruments over the years. They’re a big deal for a reason and the interesting and surprising statistics below will only confirm that.

Interesting Fender Statistics

1. In 2020 Fenders revenue grew by $100 million to a record $700 million, a rise of 17% from the previous year.

2. The Fender Play app has almost 1 million subscribers. (source)

3. The Fender Play App also has 204,000 paying members. (source)

4. The average retail price of an American-made Fender guitar is $1500 to $1600.

average fender guitar retail price is between $1500 and $1600

5. Fender’s online sales have risen from 50% to 70%.

6. Fender’s entry level models have performed best recently, with guitars selling for under $500 growing 92% from March to October 2020. Most of were acoustic guitars bought online by beginners.

7. The more experienced guitarists tend to choose more expensive guitars, with a 26% increase in guitars priced between $500-$1000.

8. Fender has over 1000 authorised dealers in the US alone.

9. Fender Guitars made up 13 of the top 20 guitars sold in 2021 on

13 fender guitars were in reverbs top 20 sold

10. 45% of all Fender guitars sold are to first time players.

45% of all Fender guitars are sold to first time players

11. In 2013 Bob Dylan’s Newport Stratocaster was auctioned for $965,000.

12. As of 2012 stringed instruments made up 60% of Fenders sales. The other 40% was made up of amplifiers 12%, percussion 9% and accessories 19% respectively (source).

13. Fenders revenue is estimated to be $1 billion.

14. Fender employs 4000 employees (source).

15. The most expensive guitar of all time sold at auction for $3 million and was a signed Fender Stratocaster for ‘Reach Out to Asia’ in support of the 2004 Tsunami.

16. Out of the top 10 most expensive guitars of all time 6 of them are Fenders.

top 10 expensive guitars 6 of them are fenders

17. Fender owns multiple other guitar brands that include Squier, Gretsch, Charvel, Jackson, Tacoma, Olympia, Orpheum and more.

18. Leo Fender, the founder of Fender, sold the company in 1965 to CBS for $13 million. This was $2 million more than CBS had paid for the New York Yankees only 2 years earlier.

19. The Fender Stratocaster is the most copied guitar in the world and the biggest selling guitar of all time.

20. Fender has 2 factories in the US, as well as multiple factories around the world. It produces guitars in Mexico, Korea, China Japan, Indonesia as well as the USA.

21. Since 2020 Servco Pacific were the majority shareholder of Fender after acquiring the shares of TPG Growth.

For more interesting related statistics see these 81 Guitar Industry Statistics.

Fender History

Fender was founded in 1946 by Leo Fender. Beginning under the name K&F Manufacturing Corp, Leo Fender partnered with Clayton Orr “Doc” Kauffman and together they repaired and produced guitars and amplifiers.

It wasn’t long before Leo wanted to focus solely on production and as Kauffman wasn’t convinced they split. The company was renamed ‘Fender Electric Instrument Company’ and never looked back.

In 1950 the Telecaster was released, and then 4 years later the legendary Stratocaster.

By 1965 Fender was established as a massive player in the music industry. This led to interest from others and Leo Fender decided to sell the company for $13 million to Columbia Broadcasting System (CBS).

Originally seen as a good move that optimism was short lived. CBS implemented cost cutting measures and subsequently the quality of Fender guitars reduced notably. The CBS era Fender guitars are now less desirable and considered poorer than their

In 1985 the employees of Fender bought the company from CBS and it was renamed “Fender Musical Instruments Corporation” (FMIC).

The Future of Fender

The Fender Play app will no doubt be a big part of Fender’s plans going forward. It’s rise and increased popularity will only strengthen their belief that online learning is the way to reach guitarists and hold on to them (90% of new guitarists give up in the first year).

The Fender Songs app has had less exposure but could well to prove just as popular amongst the more experienced players.

It’s instruments are evolving too. The American Ultra series is quietly revolutionary using new technology for both ergonomics and pickup switching. And the range of Tone Master amps are amongst the most cutting edge of amp modelling tech.

And Fender CEO Andrew Mooney told Quartz he sees their Fender Tone app “being a standalone thing”, and guitarist will plug into and record directly from their computer without an amp.

About Andy Fraser

I'm Andy and I've been crazy about music, and specifically the guitar, for longer than I can remember. As a former guitar teacher I've been immersed in the world of music for years. It's this passion and enthusiasm about all things guitar that drove me to start this website. A place where I could talk about the gear, techniques and general awesomeness that is the best instrument. I began playing somewhat late compared to a lot of people. I was 15 years old as it had taken me a while to find the confidence to believe in myself and take that step to learn to play an instrument. It started my lifelong love of music and playing in general. Since then like so many before me I've become an addict and gone through more guitars, amps and gear than I care to remember. I taught guitar for some time but unfortunately was forced to stop due to ill health. This lead to me starting this website so I could still share my love for and what I've learnt about the guitar. Guitar Inside Out is my way of sharing that love and passion with the music community and hopefully inspiring and helping others to enjoy it as much as I do. Learn more about Andy

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